Brand Storytelling Examples
Brand storytelling can be an effective way of engaging customers. It evokes emotional responses such as inspiration and empathy while simultaneously reflecting your business values.
One such company is Warby Parker, which offers stylish frames at an accessible price point and emphasizes their dedication to helping their customers see clearly.
Gowling WLG
Brand storytelling that resonates with audiences and compels them to take action can be an extremely effective means of expanding your business. At its best, immersive and interactive brand narratives draw readers in and hold their interest – they provide more than words or pictures; instead they reveal your company’s personality and values.
Gowling WLG Legal employs storytelling as a method for helping clients understand complex legal processes. Their approach marries expertise with empathy to take away any mystery surrounding legal services while building trust among clients and setting them apart from competitors.
Real estate, corporate law, M&A/capital markets; dispute resolution; investment funds/pension plans/private equity; tax; intellectual property law are just some of the services they offer. Their industry depth has earned them top tier rankings in construction law, IP law and corporate law respectively.
Recently, they partnered with Fliplet – a no-code app development platform – to empower their citizen developers and streamline internal processes and client offerings. Together they created two apps; one to manage return to work protocols during pandemic outbreaks; and another one that facilitates virtual client engagements.
Twitch
Effective brand storytelling requires multiple channels – from social media posts to longer features – all aligning with and adding to the fundamental narrative of your brand. To maximize impact, aim for immersive and interactive content creation so as to engage your target audience and help form strong associations between them and your brand.
Gowling WLG used an engaging immersive idea to illustrate its story of turning business disruption into opportunity. They created a literal roadmap through post-pandemic challenges, with different issues illustrated at stops along its journey. It proved both entertaining and emotionally compelling – an excellent example of effective brand storytelling!
Authenticity is of utmost importance when it comes to Twitch branding, as viewers can spot any misleading messaging. Building relationships with your audience and speaking their language are essential. Gaming brands should create catchphrases they can use in chat that build community around the channel.
Honda
Honda is an example of a brand that understands their consumers well and creates advertising that resonates. Their campaigns are creative and captivating; always communicating a story pertinent to their values.
One of the most iconic examples is “The Cog” advertisement released in 1984 by Honda. Many believe this ad helped drive up sales while increasing consumer trust and admiration of their product, due to its slow, deliberate pace and hypnotic movements that reminded viewers of an art-house film rather than traditional car commercial.
Honda’s advertisement emphasizes the significance of their people and commitment to quality through their choice of white work clothes that stain easily; reflecting their belief that great products come from clean facilities.
An effective brand story can take any form, from video shared on social media to a full advertising campaign. No matter the medium chosen for sharing your story, its essential that it remains clear and concise to build an engaged community of customers who remain true fans of your business.
Pete & Gerry’s
Pete and Gerry’s is a family-owned egg producer that sells organic, free range and pasture raised eggs under three brands – Pete & Gerry’s, Nellie’s Free Range and Organic Pasture Raised. Additionally they produce drinkable Greek yogurt under Pillars brand name to bring consumers the benefits of humane farming practices and sustainable agriculture practices.
To achieve their mission, they crafted a set of values which serves as the cornerstone for their brand story. To grab audiences’ attention, they identified each target audience’s primary challenge when purchasing products – then tailored stories around that conflict to demonstrate that their company can resolve it.
Example of Pete and Gerry’s Hen-Hugger narrative for Health-Concious consumers to trust their eggs to be organically certified and produced using safe practices; their Family-Lover narrative helps reassure families by assuring them that Pete and Gerry’s eggs come from hens who receive proper care from Pete and Gerry; in addition, this company touts itself by being Certified Humane; this program gives third party credibility as well as technical advice to producers.
Manchester City
Manchester City has long strived for global inclusivity in its brand narrative, uniting fans across borders to celebrate wins together.
As part of its story-telling effort, the club has been profiling some of its most loyal fans as an illustration. One such fan, aged seven years, kept his father’s seat from Maine Road in their bedroom for safe keeping.
Doctors Without Borders is an international charity dedicated to serving those in need. Their brand storytelling is both clear and emotive; this feature shows off its power through page-filling photographs while still making them part of MSF’s greater story; this ensures readers become drawn in.